Personalised Book Jackets – a unique and innovative idea

'I've been very pleased with the uptake on the books - we have sold a number of copies, more than any other retail product we have attempted.'
Colin Stone, The Knight Residence

Some of our customers take up the option for us to add a specially printed book jacket to our existing book to make it their own. By adding a photograph of their business to the front cover together with promotional wording or information that they want to include on the jacket flaps or back cover, this adds a marketing edge to a revenue-earning product. Importantly, not only can the books be sold profitably but can have many other promotional uses to raise the profile of the business. For hotels, the books can provide a new source of revenue, for example when sold as part of a function package such as a wedding reception or corporate event.

Here are some examples of businesses that have taken up this option:

'The personalised books are working great for us. We give them as souvenirs and 'thank you' to our returning customers and the voucher gives them another incentive to come back. We also sell the books at reception and it is a great souvenir for any tourist to remember the hotel and the area. Colin and his team were very easy to work with and helped with ideas for the personalised sleeve.'
Manja, Glenfinnan House Hotel

'Ness Publishing's fantastic product provided us with the opportunity to promote our business in a comprehensive and illustrative way. Superb service, quality product and complete customer satisfaction.'
Alex, Lochaber Highland Estates